Websites that include animated elements are often more exciting, engaging, and memorable than generic, bland, and ‘flat’ websites.
Visiting a website with a unique animated header or a distinct animated background can take your experience from good to great.
However, as a business owner, why do you need animated elements on your website?
Are the benefits worth it?
Do you need to work with expert animators for a huge fee?
Will your users even notice the changes?
Don’t worry – we’ve put together our top three reasons why you need to add animated elements to your website.
Keep reading to find out how website animation can provide competitive advantages, engagement, and sales!
Animated Elements Increase Engagement
Animated elements have the potential to drive user engagement; a survey from Marketing Charts shows that 5% of digital marketers are specifically focusing on adding compelling website design elements.
Furthermore, Toptal states that animated website elements can increase engagement and liven up a static web page.
Most websites are static and sterile, which is why animated elements could be the thing that helps your business to stand out.
With animated website elements, you can direct people’s attention to different parts of your website as and when needed.
A basic example of an animated element that drives user engagement is an animation with a call-to-action (CTA).
Using animated elements for your CTA naturally draws the attention of the user, which makes your CTA substantially more effective.
Animation Makes it Memorable
Animation is often striking, unique, and memorable – these factors often make for a more enjoyable experience for your users.
With so many websites and competitors popping up every day, it’s becoming increasingly important to distinguish your website from others.
Image two identical websites – but one website had animated elements such as an interesting animated background and an animated call-to-action.
The website with animated elements would be much more memorable than the static website.
Adding animated elements to your website is going to make your website much more memorable and enticing than competitors’ websites.
Animation Improves Quality and Clarity
Animations can make your website memorable, engaging, impressive, and easier to navigate.
Animations can also indicate a level of quality that distinguishes you from competitors.
Additionally, animations can provide clarity and information to users without taking up valuable space on your web page.
For example, you could implement an animated element that displays detailed information when a user hovers over a button.
These animations allow your website to remain sleek, professional, and clean whilst retaining the option to show more information if the user requires it.
Conclusion
In conclusion, animated elements could be the factor that helps your website stand out on the internet.
Simple animations such as hover-over information boxes, loading icons, or on-scroll effects can improve your website’s engagement, clarity, and quality.
Complex animations such as animated backgrounds or animated calls-to-action can make your website substantially more memorable and engaging.
Because these animated elements make your website more engaging and interesting, users are more likely to enjoy browsing your website and are more likely to buy your product.
However, do you need to spend tens of thousands hiring an animator to liven up your website?
The answer is no! Intuition Media provides a range of affordable website design packages with animated elements designed to increase engagement and website quality!
Finally, we can also edit existing websites or add additional customised features – contact the Intuition Media team today for a more personalised solution!
Sources:
- https://www.marketingcharts.com/wp-content/uploads/2019/02/Unbounce-Top-Marketer-Priority-for-Campaign-Performance-Feb2019.png
- https://www.toptal.com/designers/web/animating-the-web-in-the-post-flash-era#:~:text=Why%20is%20animation%20important%20in,just%20a%20static%20web%20page.
- https://unsplash.com/