Colours should be kept consistent. Depending on the brand, we usually recommend one recognisable brand colour and an accompanying, complimenting secondary colour. There can be multiple variations of this for different purposes.

Imagery is very important, especially when you take into account Social Media. Like colours, any images (graphics or photos for example) representing your brand need to be consistent in presentation, regardless of theme.

Every business has a message to be delivered. How that message is delivered is variable, and multiple methods must be employed. The message itself needs to be visually communicated through your brand in order to be remembered.

The level of service provided by your business should be a memorable factor of your brand. From email communication to Social Media, a standard of service must be delivered to compliment every other aspect listed here.