We start off with the good old pencil and paper. We see this as the most efficient way to line up some logo drafts, plus we enjoy a bit of drawing!

Once the sketching stage is complete, we create digital versions of the preferred drafts and put them together for the client to browse through.

After we have the client's preference, we then narrow the drafts down to two or three final options and discuss with the client which one is best.

When the best of the final options has been decided, we will create one final logo with options for light and dark backgrounds, including variants.