Great Videography is Vital For Your Business; Here’s Why 

 July 14, 2023

By  Matt Marsh

Videography platforms like YouTube and TikTok are growing at an unprecedented rate; experts predict that over 955 million people will be using TikTok by 2025.

To carve out your chunk of this new market, you need to invest in videography to start dominating social media.

graph showing the total number of tiktok users worldwide from 2020 to 2025

Many small business owners believe that creating videos is expensive, challenging, and not worth the effort.

However, nothing could be further from the truth. 

Whether you’re working with professional marketing videographers or creating your own brand videos, it’s possible to create videos that will wow your customers and supercharge your company’s growth.

Luckily for you, Intuition Media is here to help! Here are our top three reasons why your business NEEDS to create excellent videos today!

Generate Interest and Engagement Using Videography

According to Marketing Charts, 54% of US adults watched videos daily on non-TV devices in 2021, compared to 59% in 2022.

graph showing how people aged between 18 and 34 are far more likely to watch videos and videography content than other age groups

This is not an unexpected statistic; with the explosive growth of TikTok and YouTube, more people are encountering excellent creators and interesting videos.

As a business owner, you must take advantage of social media and this growing market.

A recent poll by Databox showed us that videos are over twice as likely to entice users to click on a company’s adverts.

graph showing how videography and video ads are twice as likely to generate more ad clicks on Facebook

Furthermore, a report by Marketing Charts states that 25% of users think that ‘how-to guides’ and product videos are important elements of any online shopping experience.

graph showing the most important elements of the online shopping experience and how 25% of people think videography is important

In general, videos tend to drive more engagement and interest than simple photos. 

For the best results, a brand should invest in videography and create videos to entertain, inform, and interest customers.

For example, a study by Wyzowl shows us that 88% of people that watch an ‘explainer video’ about a product end up purchasing the product.

Creating an excellent video and marketing it on a growing platform such as TikTok or YouTube is an amazing way of generating engagement, interest, and sales.

man holding a phone with the tiktok logo

Make Your Videos Mobile-Friendly

More and more people are watching videos using their mobile phones each year – a report from Statista shows us that over a billion people have begun to watch videos using their phones since 2016.

graph showing the number of mobile phone video viewers worldwide from 20116 to 2021

This represents a unique opportunity for brands and companies to attract viewers and generate customers.

A brand that can create interesting, entertaining, and engaging mobile-friendly videos has a definitive competitive advantage over a simple brick-and-mortar shop. 

Furthermore, mobile-friendly videos are cheaper and easier to create than long-form videos. 

Brands should consider working with videographers and social media specialists to create original content for mobile platforms like TikTok, Instagram, and YouTube.

person using a phone to record a video of a happy smiling man

Although it does require persistence, creativity, and funding, creating and implementing a social media marketing campaign can be the thing that takes your business to the next level.

There’s a growing market of digitally minded customers who find and interact with new brands using their phones – it’s almost a no-brainer to try and take advantage of this fact by creating exceptional video content!

Good Videography Generates Brand Awareness

Brands that focus on creating robust and engaging social media campaigns see results.

A report from Statista explains that videos reach up to 92% of global internet users. 

graph showing the most popular video content type worldwide during 4th quarter of 2021

This represents an unbelievable opportunity for small businesses, up-and-coming brands, and companies looking to grow and expand.

It’s possible to reach hundreds of thousands of viewers with a single viral video, and working with videographers and marketing professionals increases the likelihood of your videos gaining traction.

Even if your videos don’t go viral, you can grow your audience whilst promoting your brand and creating a catalogue of branded video content.

Finally, you’ll be able to stand out from other brands that don’t have a strong digital presence, especially if you’re a small business owner competing with local companies.

professional photographer using a camera to record a video of a person


Investing in videography and branded videos can be one of the most profitable decisions that a business owner can make.

Although it’s certainly possible to create your own videos using free and paid tools, the reality is that a professional videographer or marketing specialist will be able to create a better video with more reach in a fraction of the time.

videographer editing a video for a client

If you’re a business owner who’s looking to take their brand’s digital presence to the next level, then look no further than Intuition Media!

At Intuition Media, we specialise in digital marketing solutions for anyone, from small business owners to national juggernauts!  

Check out our SocialPlus packages or contact us today for a more personalised digital marketing campaign!


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