Marketing has as many roles today as any other departments in your business. Here’s a solid list of common roles you’d find in a marketing department grouped under the function they would perform, from broad leadership roles like the CMO to specialist positions such as SEO specialist:
Marketing leadership
- Chief Marketing Officer (CMO)
- VP of Marketing
- Marketing Director
- Head of Marketing
- Marketing Manager
Brand and strategy
- Brand Manager
- Product Marketing Manager
- Marketing Strategist
- Go-to-Market Manager
- Market Research Manager
Content and communications
- Content Marketing Manager
- Content Strategist
- Copywriter
- Editor
- Social Media Manager
- Community Manager
- PR Manager
- Communications Manager
Digital and performance marketing
- Digital Marketing Manager
- Performance Marketing Manager
- Paid Media Specialist
- PPC Specialist
- SEO Manager / SEO Specialist
- SEM Specialist
- Email Marketing Manager
- CRM Marketing Manager
- Marketing Automation Specialist
- Affiliate Marketing Manager
Creative roles
- Creative Director
- Graphic Designer
- Brand Designer
- Video Producer
- Multimedia Designer
- Web Designer
Web and conversion
- Web Manager
- UX/UI Designer
- Conversion Rate Optimization (CRO) Specialist
- Landing Page Specialist
Data and operations
- Marketing Analyst
- Marketing Operations Manager
- Revenue Operations Manager
- Data Analyst
- Attribution Specialist
- Customer Insights Manager
Field, events, and partnerships
- Events Manager
- Field Marketing Manager
- Partnership Marketing Manager
- Sponsorship Manager
Customer lifecycle and retention
- Customer Marketing Manager
- Retention Marketing Manager
- Loyalty Manager
Sales and account-based marketing
- Demand Generation Manager
- Growth Marketing Manager
- ABM Manager
- Sales Enablement Manager
Common support or junior roles
- Marketing Coordinator
- Marketing Executive
- Marketing Assistant
- Junior Copywriter
- Social Media Executive