Email Metrics
1. Open Rate
- Percentage of recipients who open your email.
- Why It Matters : Indicates the effectiveness of your subject line and sender reputation.
2. Click-Through Rate (CTR)
- Percentage of recipients who click on a link in your email.
- Why It Matters : Measures how engaging your email content is.
3. Conversion Rate
- Percentage of recipients who take a desired action after clicking (e.g., purchase, sign-up).
- Why It Matters : Shows how well your email drives results.
4. Bounce Rate
- Percentage of emails that couldn’t be delivered.
- Why It Matters : Affects your sender reputation and deliverability.
5. Unsubscribe Rate
- Percentage of recipients who opt out of your email list.
- Why It Matters : Indicates whether your content is relevant to your audience.
6. Spam Complaint Rate
- Percentage of recipients who mark your email as spam.
- Why It Matters : Impacts your sender reputation and email deliverability.
7. List Growth Rate
- The rate at which your email list is growing.
- Why It Matters : Shows how effectively you’re attracting new subscribers.
8. Forward/Share Rate
- Percentage of recipients who share your email with others.
- Why It Matters : Indicates how valuable and shareable your content is.
9. Revenue Per Email
- The amount of revenue generated per email sent.
- Why It Matters : Ties email performance directly to ROI.