Let’s face it – no one likes to get spam emails or emails from dodgy companies selling products you don’t care about.
However, receiving an email with a discount code for one of your favourite brands or a brilliant newsletter is always a welcome treat!
With over 4.25 billion email users worldwide in 2022 (that’s almost triple the number of users that Instagram has!), email marketing should be a cornerstone of any business owner’s marketing strategy.
Here are four reasons why email marketing could be the key to unlocking your company’s potential and skyrocketing your sales!
Reach More Customers Faster
Compared to other advertising methods, email marketing can reach a massive number of potential customers.
Some customers might use different social media platforms, but almost all of them will own an email address.
This makes email marketing an ideal way of reaching as many of your customers as possible with discounts, newsletters, blogs, new products, and reminders.
Although it does take some time to build up a mailing list, the benefits are huge, and you can rest assured that your emails are being opened by committed and interested customers!
Cheap and Effective Marketing
Email marketing is one of the most effective marketing channels to use for 2 big reasons – it’s cheap and it’s effective.
Litmus states that, for every dollar invested into an email marketing campaign, an average of 36 dollars is generated.
This is an incredibly high return on your investment and explains why email marketing strategies are so important to your company’s success.
After building a mailing list of committed customers, sending regular emails with discounts and information can keep your brand in customers’ minds.
It’s also incredibly cheap to send emails compared to running a PPC ad campaign, making email marketing one of the world’s most efficient marketing channels.
Measurable, Trackable, Actionable
Email marketing benefits from being highly measurable and trackable. It’s easy to see how many people opened your email, clicked on a call-to-action, or ignored the email entirely.
With email marketing being so easily measurable, it makes it much easier to compare different email templates, conduct A/B testing, and identify which aspects of your email are deterring or enticing customers.
In comparison, the results from physical marketing strategies such as print and magazine ads can be much harder to measure and slower to edit.
Having quick access to sources of measurable data allows you to quickly act by fixing a problem or scaling up a winning formula.
You’ll know if one of your emails is performing especially well, and this data can be utilised to improve your future emails and ensure that your business continues to thrive!
Customise and Personalise
Other mass marketing strategies target audiences, demographics, and groups of customers.
In comparison, email marketing can target specific customers, different subcategories of customers, and customers at various stages of the sales funnel.
For example, each email can be personalised to include the name of the specific customer, subconsciously letting the customer know that you care about them.
This can be taken a step further; customers who added products to their basket but didn’t complete their checkout could be persuaded to complete their order after receiving an email with a conveniently well-timed discount code!
Customers who signed up for your mailing list can receive different emails than customers who have already purchased products or services from your business.
This is important as each type of email will require unique text, different images, and specialised calls to action.
With email marketing, you can ensure that each customer receives an email that’s perfect for them!
Whilst email marketing is a brilliant way to generate sales and interact with customers, it should be used as part of a wider marketing strategy.
Combining effective email marketing with a strong social media presence, targeted PPC ads, and organic SEO is the key to creating a winning marketing campaign.
However, building a mailing list and focusing on email marketing is an excellent way for a business to progress and generate sales.
At Intuition Media, we offer a range of marketing and web design services that are perfect for SME business owners!
Check out our DesignPlus packages to get a brilliant website, SocialPlus packages for social media campaigns, and EmailPlus for excellent email marketing solutions!